Idle Off Campaign

For the Idle Off campaign, I began by developing a strong visual identity to anchor all communication. I created a set of custom illustrations and introduced playful, angular motifs to keep the tone friendly, engaging, and action-oriented, while still feeling clear and professional. From this, I built a flexible system of icons and reusable templates that could be easily adapted across letters, presentations, signage, and social media, ensuring consistency without the need to design each asset from scratch.